Business In News
The Cloud4Wi platform is designed to help retailers leverage their WiFi network and mobile apps to engage customers with location-aware experiences. The software uses enterprise-grade location services technology, enabling retailers to monitor how consenting customers behave in-store so they can be targeted with highly relevant and timely offers. The platform can notify existing customers that pass by the store with relevant offers in carefully crafted “real-time moments” that are designed to build loyalty and boost revenue.
Cloud4Wi’s solution is designed to overcome the traditional obstacle of requiring customers to enable location services permissions on their devices by allowing retailers to generate first-party data on customer behaviors both inside and outside their stores.
Consenting customers can be seamlessly onboarded to a retailer’s WiFi network in exchange for their basic contact details. Once registered, those customers will automatically connect to the WiFi whenever they are in range, which can help retailers better understand their customers’ shopping habits. Additionally, this can help retailers build a comprehensive 360-degree profile of their customers, including both online and offline behaviors, which enables them to send highly contextualized offers and notifications at the optimal time and place.