Commercetools Adds B2B Functionality to its Core Platform

Headless commerce provider commercetools has added B2B functionalities to the core offering of commercetools Composable Commerce. commercetools Composable Commerce for B2B provides access to the company’s full API portfolio, with the goal of allowing users to create and customize experiences necessary for their specific business model rather than having to tailor them to an out-of-the-box solution.

The new functionality offers features including seamless account management and checkout processes and the ability to view, search and browse an entire product catalog online. The solution is designed to provide a single portfolio that can serve a wide range of business models, including B2B, B2C and D2C, with a low cost of experimentation in order to enable the rapid development of effective commerce experiences.