Overstock Looks to Drive Loyalty with New Co-Branded Credit Card

Overstock has launched a new credit card tied to its loyalty program.

Online furniture and home furnishings retailer Overstock has partnered with Citi Retail Services to offer customers digital-first benefits and rewards through a co-branded Overstock Mastercard.

“As a customer-focused online retailer, we’re always exploring new ways to better provide smart value,” said Jonathan Johnson, CEO of Overstock in a statement. “This partnership with Citi Retail Services advances our vision of ‘Making Dream Homes Come True’ by delivering extra savings through special finance offerings, Club O rewards on all purchases and an easy and enjoyable shopping experience. This credit card rewards Club O members — our most loyal customers — with exciting new benefits that we expect will encourage even greater loyalty to Overstock.”

The Overstock Mastercard comes with no annual fee and offers special financing options for up to 60 monthson qualifying purchases. Credit card holders also will receive complimentary membership in Overstock’s rewards program, Club O, which typically costs $19.95 a year. In addition to the normal Club O benefits, cardholders will earn additional rewards including:

  • 5% back in Club O rewards on Overstock.com;
  • 3% back in Club O rewards on apparel and department store purchases;
  • 2% back in Club O rewards on gas purchases; and
  • 1% back in Club O rewards on all other qualifying purchases.